FREE CAP WITH EVERY ORDER! - this weekend only!

Duties & Taxes Information - Read Here

CAP (RRP €40) ADDed automatically at checkout. 1 per order. Get a free cap with every order this weekend!

Cookies Policy


Cookies are small pieces of information that are stored by your browser on your computer's hard drive. They are often used as a mechanism for websites to remember things that a website browser has done there in the past, for example, clicking on particular buttons, logging in, or having read pages on that site in this user session, months or years ago. A cookie cannot be read by a website other than the one that sent the cookie.


In common with many other website operators, we use cookies on our website.

We use different types of cookies based on each browser session. The cookies are not persistent i.e. the cookies expire at the end of your browser session. We do not send any secure data via cookies.

Session Cookies: These are cookies that are required for the operation of our website and are known by their nature as temporary cookies. They include, for example, our encrypted shopping cookie which enables you to log into secure areas of our website, use the shopping cart and checkout feature when buying products, apply discounts dependant on how and where you entered the site. 

Persistent Analytical/Performance Cookies: These allow us to recognise you (only as a number) and count the number of visitors and see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users can find what they are looking for easily. These cookies record your visit to our website, the pages you have visited and the links you have followed. Please note these cookies do not contain any of your personal data (they are just a number) and they are used only in limited circumstances by us.

We use web analytic services provided by Google, Inc who use cookies to help analyse how visitors use our website. Google will use this information for purposes of seeing how our visitors like to use our website and which pages or special functions they prefer. By using our website you agree that we can place these types of cookies on your device. Official 37th America's Cup Store cookies and those of our third party partners will never be used to collect any personal data. This includes your address, telephone number, email address, credit card information or any other payment details.


You can manage cookies by activating the setting on your internet browser that allows you to refuse the setting of all or some cookies. Please refer to the instructions or the online help files available via your relevant browser if you wish to manage cookies in this way. For full information on how to block or remove cookies, please visit Please note, if you refuse cookies this may mean that you can’t use some of the additional features of our website and may not be able to access certain parts of the website.


We aim to meet high standards and our policies and procedures are, therefore, constantly under review. From time to time we may change how we use and place cookies. Accordingly, we recommend that you check this page periodically in order to review our current policies and practices.


Please note that our websites also contain links to other sites, such as third parties advertising on our websites from time to time and/or our websites may contain links to other websites, over which we have no control and are not covered by the terms of our cookie and/or privacy policies. If you access other websites using the links provided, the operators of those websites may use cookies and/or otherwise collect information from you in accordance with their privacy policies, which may differ from ours.


Email: Mail: Webmaster, 31 Walker Ave, Wolverton Mill East, Milton Keynes, Bucks, MK12 5TW