PERFORMANCE MEETS STYLE

Throughout its long history, the America’s Cup has been a showcase for the world’s leading sailors and cutting-edge technology. Off the water, its role in setting standards of nautical style has been no less profound.

Welcome to the official retail site of the 36th America’s Cup presented by Prada. As preparations intensify for the 2021 regatta in Auckland, New Zealand, we will be open 24/7 with a selection of the best official products from the event – and the teams that make it the greatest spectacle on water.


Fans of sailing’s premier trophy can access their favourite gear right here, and subscribe to the store newsletter to be the first to find out about new releases and special promotions.

Our opening offering is headlined by a selection of men’s, women’s and kids’ apparel under the 36th America’s Cup label. The official Cup Collection has been designed in Italy and cut from premium fabrics for a contemporary dockside look. The official logo for the Cup’s return to Auckland was designed by Marc Newson and carries the Prada name as presenting partner of the event. Watch this space for future updates as event-themed accessories and gift items come on-stream.


North Sails, the Official Clothing Partner of the 36th America’s Cup, is also in store, with a debut capsule built on technical performance and environmental leadership. A functional his-and-hers collection is built almost exclusively from recycled materials. As sailmakers, the label has a distinguished history of setting performance standards ahead of the competition – a promise that its active lifestyle collection lives up to.

Emirates Team New Zealand are the defenders of the 36th America’s Cup. Since making their debut in the America’s Cup back in 1986/87, the team representing the Royal New Zealand Yacht Squadron have built a formidable record, making their distinctive fern-spinnaker mark an icon for sailing and sports fans worldwide.For their 2021 campaign, the mark features on a big-logo collection made by Sail Racing that delivers comfort and champion presence in active and casual settings. A kids’ supporters range features alongside accessories and men’s and women’s styles.

From the fleet of challengers vying to sail off against the Kiwis, INEOS Team UK represent the place where the America’s Cup story began way back in 1851. Flying the burgee of Royal Yacht Squadron, the British team are determined to return the oldest trophy in international sport to its original home. The team led by Sir Ben Ainslie also join us in-store with a collection of team pieces made by Henri-Lloyd – long-time big hitters in the world of nautical performance and style.

Be sure to come back and subscribe to be informed about store updates and new team collection launches. In the meantime, take advantage of real-time currency conversion, encrypted payment and free worldwide shipping on orders over €150.

Whether you are planning to follow the action in Auckland, or just have a healthy dose of salt in your veins, the organisers of the 36th America’s Cup are pleased to welcome you to our official store. 


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